Emporio Armani's David Beckham Conquers Men's Underwear Market Where Ordinary Jocks Falter

photos via Fashion Gone RogueThe Guardian UK writes: Crowds gather to hail Emperor Beckham's new pants.

These shots of David Beckham, created by fashion photographers Mert Alas and Marcus Piggott, do have a Roman-like quality, especially when suspended as a billboard at London's Selfridge's.

Photo via Guardian UKReligious conservatives will surely be screaming that the fall of modern civilization is only months away, based on the crowds that have gathered to watch the unveiling of this gladiator-like, sensual vision. Ouch! But Emporio Armani reports that sales have increased 150% since the first David Beckham campaign launched. Imagine if the global economy was still humming.

Perhaps Emporio Armani underwear has acquired a bit of sex toy status. As for Victoria Beckham, she was generating her own sensations in London. See WOT (Women Over Thirty).

More David Beckham photo, Fashion Gone Rogue.