Rihanna | Mert & Marcus | Emporio Armani Underwear & Jeans Spring 2012

Rihanna continues her campaign for Emporio Armani Underwear and Armani Jeans with her Spring 2012 ad campaign. Photographed by Mert & Marcus in Dublin, the provocative Rihamma poses as a come-hither rock rebel stretched out on a vintage leather sofa in skinny jeans and a knotted tee.  The star had considerable design input into both 2012 collections. Posing in lacy bra, panties and camisole, the star offers a softer, still sizzling version of herself.

Rihanna in Hawaii

Today's Daily Mail devotes a full page article to 8 snaps of Rihanna in the same swimsuit, aboard a luxury boat in Hawaii. The single-piece creates the illusion of a skimpy bikini with its skin-coloured sheer panels anchored at perfectly sexy angles.

Post cruise, Rihanna showed off some more seriously-hard gym effort with more sexy skin revelation in an eye-popping dress that played some serious peek-a-boo.