Ludivine Pointblanc styles the Spring 2012 Diesel campaign and we love it. Call it sexy, modern, but acknowledging very real social trend and evolving values forces that are shaking Modern values. Making a joke of global warming -- as the brand did with Terry Richardson in 2007 -- is not Diesel's recipe for future success. Diesel needs to be in Smart Sensuality territory -- sexy but smart, rather than superficially vain and ignorant.
Alison Nix, Liu Wen, Ashley Smith, Catherine McNeil, Maria Palm, Patrick Kafka and Dimitri Tanner are part of Diesel's new world campaign, lensed by Mert & Marcus.