Tamara Mellon describes her new Jimmy Choo fragrance, available February 2011, as "feminine yet empowering, with a lot of sensuality to it.". Key ingredients include pear nectar, Italian orange, tiger orchid, sweet toffee and Indonesian patchouli.
Acknowledging that she has an intimate attachment to the powerful sensuality that is the foundation of the new fragrance, Tamara Mellon put her breasts front and center in the new campaign.
"We wanted something that reflected what was in the bottle, something empowering but also sensual and soft," Mellon says of the campaign, which was shot by Inez van Lamsweerde and Vinoodh Matadin. So ... breasts! It's true: Lots of women find those "empowering."
Housed in a Murano-glass inspired bottle, the new Jimmy Choo fragrance was created by Olivier Polge of International Flowers & Fragrances and will debut for $95 at Saks.
The new Jimmy Choo visuals are much more discrete than Tamara Mellon's Interview image, lensed by Terry Richardson for Interview Magazine.