Gucci's Guilty fragrance debuts for men in 2011. Chris Evans and Rachel Wood
We continue to love the message of 'Guilty', a sexuality concept that has gained traction since mid-summer. Smart Sensuality women are so disgusted over the treatment of women by religion and culture, that we can embrace the message of 'guilty as charged' in a powerful way, more so that being the 'slut girl'.
'Sluts' never worked for many women. 'Guilty' resonates.
While Gucci is a global brand, more of the world is religious, than not. In America 40 percent of adults believe in a literal interpretation of Creationism and a vast majority are women. Sixty-five percent of American women believe that God is a 'he' and knows our every move.
Half the 65% believes God is veangeful in the moment; the other half believes he will deal with us at Judgment Day. Now that's a lot of guilt going around!
Gucci has not only chosen a great name for a fragrance, but is deeply committed to the world's women, including poor women in America. A brand like Victoria's Secret won't touch America's poor women, even though support for the brand is strong in urban communities and among all races.
Gucci brand's total relationship with women is the 21st century Smart Sensuality one, combining luxury and activism. The LVMH companies have a similar relationship with the world, acknowledging that a good corporate citizen dishes out more than lipstick party favors as part of its philanthropy initiatives.
Since the Gucci/UNICEF partnership began in 2005, Gucci has committed over $8 million to UNICEF in Africa, where more than 14 million children have lost one or both parents to AIDS.
Currently Gucci is the largest corporate donor to UNICEF’s “Schools for Africa” campaign
Gucci Brand's Deep Commitment to Women in Need Anne of Carversville