Lady Gaga | Nick Knight | Born This Way Album Artwork

Some question whether Lady Gaga over-hyped her new 'Born This Way'  so that it didn't create must of an event when released yesterday. She will be singing this Friday at the premiere of this summer's 'Good Morning America' summer concert series.

The real story for business types is that Amazon screwed up big-time, offering Gaga fans a one-day sale of the MP3 version of the new album for 99 cents, a full $11 less than its prices on iTunes. 

The discount was widely seen as a way for Amazon to promote its new Cloud Drive service, which allows users to store music files on remote servers and stream them over the Internet to their computer or smartphone. But Amazon may have underestimated the zeal (or thrift) of Lady Gaga’s fans. By early afternoon the company’s servers stalled, and many users were unable to download or listen to the album in full. Frustrated customers quickly took to Twitter and to Amazon’s user review page for “Born This Way.”

“Very disappointed,” a customer wrote in a one-star review of the album. “I guess next time I will pay full price and get the album immediately on iTunes.” via NYTimes

We share photographer Nick Knight's images of Gaga used for 'Born This Way', styled by Nicola Formichetti and the creative time also including Laurieann Gibson and Todd Tourso. More credits below.

Creative: Nicola Formichetti, Nick Knight, Laurieann Gibson, Todd Tourso | Photography: Nick Knight, | Fashion Director: Nicola Formichetti | Stylist: Anna Trevelyan & Brandon Maxwell | Hair: Sam Mcknight | Makeup: Val Garland | Nails: Marian Newman

via Homotography