Marc Jacobs Goes Mylar for Bang Launch

Marc Jacobs is known for pushing the envelope, and he does so in the ad campaign for his new men's fragrance Bang.

Bang was created for a “contemporary guy, who, even if he isn’t young, has a younger spirit.” Jacobs created the name first and development of the composition in cooperation with Coty followed. “I wanted to do something that I would love.” Said Jacobs. “I particularly like spice notes, especially pepper, so that became a starting place.”

Parfumier Ann Gottlieb was his partner in developing the scent, which will be available exclusively in Bloomingdale's and Marc Jacobs shops in July 2010, and worldwide in September 2010.

Marc Jacobs lies naked under a silver Mylar bed, rather Tom Ford style, with silver mylar over his private parts. The modern 'clutched flask' bottle lies between his legs.  Photographed by Jurgen Teller, the ad works explosively well.

Not all markets will see this ad. It will be cropped at the chest for the Midwest and only a bottle will be shown in the Middle East.