The Eniko Mihalik photos by Camilla Akrans in Vogue Japan, Aug. 2010 sit in subtle juxtaposition to this morning's Tom Ford Eyewear with ravens (see article and meaning). The Eniko Mihalik photos represent Modern values and the Tom Ford Smart Sensuality ones.
Translated, the Tom Ford photos target stylish women with heart and the emerging Cultural Creatives mindset. Being once the quintessential Modern-values designer, the Tom Ford evolution is interesting to watch.
It's time to update what all this values-driven mumbo-jumbo means -- and we will. An article about why Donatella Versace and Naomi Campbell are Modern-values women might help you.
In this Eniko Mihalik editorial, photographed by Camilla Akrans, Modern values are captured perfectly. They're not those of a Smart Sensuality woman, who loves style but rejects this lavish display of red sequins and the red car. Too Donatella!
Note that Modern values remain the largest set, especially among American consumers and certain those in the Middle East. Scandinavia is the best example of Smart Sensuality and Cultural Creatives values. Many Cultural Creatives are happy to stop buying stuff entirely.
Camilla Akrans wears a pensive face in several photos, so perhaps her conscience is working overtime in a life assessment. Key Modern values include:
• Our exterior image means everything
• A woman cannot possibly be too thin
• Any amount of plastic surgery and enhancement is not enough
• One can never be too rich or famous
• One is comfortable on the eco-shame list