What a disappointment, comparing Natalia Vodianova in Etam Lingerie's Fall/Winter 2011 Campaign to the wonderful Spring 2011 images. All personality of the setting and model have been totally obliterated.
Even if money had to be saved using no props or setting, there is no need to photoshop every ounce of life out of Natalia Vodianova, who is a beautiful woman not in need of overkill fixing.
When images become this retouched, there is no reason to hire a model. Pay her a fee, create her images on the computer and be done with it. There's not an ounce of soul or spirit in these images. Anne