Playboy To Open SFW The SmokingJacket.com

Julie Ordon by Greg Kadel for Playboy France

Updated July 22, 2010: The new June/July 2010 Lara Stone photos at Playboy France give us an idea of what the Playboy brand should look like. The exclusive face of Calvin Klein has posed for Playboy. Ding, ding, ding. Are there any lights on upstairs at Playboy?

After reading the content on TheSmokingJacket.com last night -- and looking at the top gallery of the day shot in a pornified-gritty seventies light -- we see the Playboy brand lost in an infantile, unsophisticated vision of today's sensual world.

An icon of an attempt to move repressed sexuality forward, the Playboy brand has lost its way big-time. Hopefully, the Europeans can move us forward with the help of people like Anne and other Americans who are fed up with this frat boy approach to sexuality in America.

We all need to grow up and take our lessons from the Europeans or Brazilians who understand sexuality on an emotional, psychological and erotic level. In America, these concepts aren't even spellable, let alone executable at this point.

The world is going New Eroticism. The question is will America play any part in the evolution or will we remain stuck in our pornographic, puerile, repressed sexuality mindset.

Updated July 20, 2010: TheSmokingJacket.com opened today. What a stupid a*s photo was waiting for us. This is NOT what the American man needs -- or American women. We're reading now, but the landing page is so NOT smoking jacket. Anne of Carversville and Sensuality News are more The SmokingJacket.com, than the actual website.

This reminds us of the day Anne wrote the owners of Adult Friend Finder, saying "could you please put me in charge."

You have one chance to make an impression and this is the most unsensual launch of what promised to be a sophisticated innovation in the world of sexy. Borderline gross and not an ounce of sex appeal. There is no comparison between the mentality of America's frat boy Playboy and the European magazines. We've been saying this for years, and Playboy America just made our case better than we ever could.

No wonder America has given up on sex. We do believe that American women must rise to the occasion with more sex appeal, but if this is what's waiting for them seduction-wise, we clearly understand why American women struggle to get a hardon.

Previously written on May 6, 2010.

Playboy posted a narrower first-quarter loss in the midst of a major repositioning and transitioning of the brand.

Revenue in the entertainment group, which includes Playboy TV, declined 8% to $24 million, though income was up on expense reductions and growth in monthly subscriptions to Playboy TV. Executives said they are changing Playboy TV into more of a couples-friendly network with more scripted and reality programs. via WSJ

Playboy experienced a 48% decline in ad revenues.

CEO Scott Flanders says the company should break even in 2011, having outsourced all its noneditorial business operations to American Media Inc.

Not reported in the WSJ conference call recap is Playboy's intention to open The SmokingJacket.com, a “safe-for-work” site it has in the works (nothing to see there now). The SWF website will compete with Maxim.com, FHM.com and AskMen.com.

Having just checked these three websites, and trying to get out of an unwarranted unfiltered search ourselves with Google Images, AskMen.com is the only one of the above three that's in a moderate Google image search. Recently, Google Images accounted for as much as 38% of all Google searches.

For not safe work work photos of Julie Ordon by Greg Kadal for Playboy France, see VerySexySensualityNews

Julie Ordon by Greg Kadel for Playboy FranceJulie Ordon by Greg Kadel for Playboy France