Inez & Vinoodh Shoot Stepford Girls for MIU MIU S/S 2013 Campaign
We love Prada to death but Miuccia can't be serious when the brand writes about Miu Miu's spring 2013 campaign lensed by Inez & Vinoodh in New York that if offers "a fresh view of contemporary femininity, rich with nuance and femininity."
Malgosia Bela, Bette Franke, Martha Hunt, Doutzen Kroes, Adriana Lima, Arizona Muse & Tamara Weijenberg headline the campaign that "embodies the many facets of a woman’s personality: femme fatale vs. innocent ingénues, playful belles vs. nostalgic beauties."
Sensuality News and Anne of Carversville aren't know for being shy with words. But Nika Mavrody sums up the situation nicely, writing for TFS:
The campaign is set in a house I'd like to visit, and I think these are women I'd like to know. That is, this would be a house I'd like to visit and these would look like women I'd like to know if I wanted to live in an ambiguously sexual and kind of depressing love nest and be surrounded by people that often act in unnecessarily selfish and erratic ways.
I think that when I was a kid, I imagined I would become like one of these women someday (so dark and faux-soulful), not realizing that women like this exist only in luxury Italian fashion campaigns. That's a good thing: the models here might look beautiful, but they also look like they're a second away from having a nervous breakdown. Wish someone could make having it together look as aspirational as being a mess.
Share Article | Posted on Friday, December 21, 2012 at 7:58AM Post a Comment in Ad Campaigns by Editor tagged Adriana Lima, Arizona Muse, Bette Franke, Doutzen Kroes, Malgosia Bela, Martha Hunt, Tamara Weijenberg 
