Juicy Bits | Modern Values |Emporio Armani Fall 2010

The Emporio Armani Fall 2010 Campaign, featuring Karmen Pedary photographed by Mario Sorrenti is an excellent example of a Modern values brand campaign. Hard-edged, even if softed by haze, the intimacy of the couple is very superficial and all editorial emphasis in on the things.

Modern values women continue to believe that they are very much defined by their possessions, and we assume that Armani is targeting his brand customer correctly.  More Emporio Armani photos at Fashion Gone Rogue.

Another new editorial Emily DiDonato | Numero 115 by Anthony Maule also reflects the values of a Modern , not Smart Sensuality, woman.

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Both Beckhams Bond with Sexy Rope in Latest Emporio Armani Ad

Weeks after David Carradine's rope bondage death, the Emporio Armani rope is back, this time accompanying both David and Victoria Beckham. In the for what it's worth column Victoria's on top, wearing her hair in a geisha knot.

Whether you like the photographic image or not, the ad is considered to be suggestive and highly erotic.

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Emporio Armani's David Beckham Conquers Men's Underwear Market Where Ordinary Jocks Falter

photos via Fashion Gone RogueThe Guardian UK writes: Crowds gather to hail Emperor Beckham's new pants.

These shots of David Beckham, created by fashion photographers Mert Alas and Marcus Piggott, do have a Roman-like quality, especially when suspended as a billboard at London's Selfridge's.

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