The Emporio Armani Fall 2010 Campaign, featuring Karmen Pedary photographed by Mario Sorrenti is an excellent example of a Modern values brand campaign. Hard-edged, even if softed by haze, the intimacy of the couple is very superficial and all editorial emphasis in on the things.
Modern values women continue to believe that they are very much defined by their possessions, and we assume that Armani is targeting his brand customer correctly. More Emporio Armani photos at Fashion Gone Rogue.
Another new editorial Emily DiDonato | Numero 115 by Anthony Maule also reflects the values of a Modern , not Smart Sensuality, woman.