Jennifer Lopez | Sølve Sundsbø | Glowing Fragrance Campaign 2012

Jennifer Lopez is beautifully nude in her latest fragrance campaign “Glowing”, photographed by Sølve Sundsbø with creative direction by Olivier Van Doorne. Talking to WWD, J.Lo said that the new fragrance is “a step beyond Glow” and that she remains “in the moment” when she’s creating her fragrances. Lopez says she's not focused on creating a Chanel No. 5 -- although she’d love to!

via ssm

Madonna's Truth or Dare Fragrance Kicks Off Second Lifestyle Brand

Madonna headlines and sets the mood for her new Truth or Dare fragrance debut in Spring 2012. Mert & Marcus hold the cameras with Fabien Baron as art director.

The glamorous shot isn't a reflection but rather a woman in love with herself. The Catholic League will jump all over the concept accusing Madonna of narcissism and debauchery, but we love it. The ad is deeply sensual, sophisticated and beautiful.

We bring up Bill Donohue's The Catholic League because they called on the NFL to ban Madonna from performing at the Super Bowl. There's no word on whether Donohue will try to launch a national boycott of stores that carry Madonna's Truth or Dare fragrance.

Macy's will debut the new Truth or Dare fragrance but doesn't have a global exclusive. The burgeoning brand will include shoes, handbags and lingerie the coming months, targeted to women 27-50.

Neil Cole, CEO of Iconix Brand Group said that the success of the younger Material Girl, sold exclusively at Macy's, confirms strong support for another Madoona lifestyle brand: Truth or Dare.

Abbey Lee, Karmen & Anja | Darius Khondji | Fan Di Fendi Fall 2011 Campaign

The new Fan di Fendi fragrance campaign stars Abbey Lee Kershaw, Karmen Pedaru and Anja Rubik, lensed by Darius Khondji under the artistic direction of Fabien Baron.

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Burberry Body Fragrance Adds Fuel to Strong Sales Growth

Burberry will launch its new women's fragrance Burberry Body in September, with Rosie-Huntington-Whiteley as its first face.

Rosie comes undone in the brand's rose-gold-colored, satin trenchcoat, lensed by Mario Testino in the new campaign. Enjoy the new behind the scenes video.

“Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way,”  chief creative director Christopher Bailey told WWD.

Burberry's CEO Angela Ahrendts reported a 30 percent increase in first quarter sales ending June 30 at 367 million pounds, or $587.2 million. About 20 percent of the growth came from Burberry's new standalone stores in China.

Burberry announced that it has received approval for a retail joint venture in Saudi Arabia. Burberry has a 60 percent stake in the venture, which operates five stores. Formerly franchises, these stores transferred to directly-operated stores last month.

Fall 2011 Fragrances | Versace 'Yellow Diamond' | MAC Turquatic | 'Forbidden Euphoria'

MAC Turquatic Fragrance

Don't call us fragrance marketing experts, because we're not. Lingerie, yes; perfume, no. Writing previously that we're pinked out with sameness in fragrance ads,  the MAC Turquatic marketing really grabs our attention.

Dare we say, they are also happy and cost far less money to produce sans model? We can be that woman walking in nature.

Falling considerably on our love quotient, the Abbey Lee Kershaw 'Yellow Diamond' ads still look fresher than most.

Coming up with new fragrance names must be tough. For all their credibility in decades of sexy marketing, how did Calvin Klein manage to let 'Guilty' get away via Gucci, resorting to 'Forbidden Euphoria' to say essentially the same message.

See also Lara Stone in Tom Ford's 'Violet Blonde' (interesting name!); Sasha Pivarova by Inez & Vinoodh for Viva La Juicy; and Karmen Pedaru for Michael Kors, who is getting married to longtime love Lance LePere in a private ceremony.

Abbey Lee Kershaw | Mario Testino | Versace 'Yellow Diamond' Fragrance

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Cleopatra Surely Wouldn't Like Today's Fragrance Ads

Ali Michael for Lanvin Jean Lanvin Parfum

Fragrance and perfumes have existed for eons, with countless varieties of women and men who have worn them. Why then do fragrance ads tend to tell the same story?

The oldest known perfumery was discovered on the island of Cyprus in 2004-5 when an Italian archaeological team unearthed evidence that a large perfume manufacturing facility existed 4,000 years ago during the Bronze Age.

The Bible describes a sacred perfume (Exodus 30: 22-33) consisting of liquid myrrh, fragrant cinnamon, fragrant cane, and cassia. Its use was forbidden, except by the priests. Early perfumes weren't made to attract members of the opposite sex, but to please the gods. The Egyptians took perfumes with them into their tombs.

Archaeologists report that when they opened Tutankhamen's tomb 3000 years later, there was a strong fragrance in the burial chamber.

Early Christianity frowned on the use of perfume, believing it to be too indulgent. Islam embraced the traditions of fragrance and scent.

The Arabs played an important part in the progression of the perfume industry. An Arabian doctor/chemist named Avicenna, developed a distillation process that extracted oils from flowers. The first flower he tried his process on was the rose. Up until then, liquid perfumes had been made from mixtures of oil and crushed herbs or petals, which made quite strong perfume. Avicenna’s process produced much lighter rose water, and it quickly became very popular. via TheHistoryOf.net

Rose petals for Chanel No. 5French Revolutionaries of Fragrance

The French revolutionized the fragrance industry, making Grasse in southern France the center of the perfume-making universe. May Roses became the 'crop' in the region. So precious were the petals that 300,000 May Roses were used to produce one kilogram of rose absolute. At $9,000 per kilogram it made a few hundred bottles of perfume.

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