Victoria's Secret Angel Adriana Lima is the perfect face to launch Versace's new clothing developed exclusively for Brazil's department store Riachuelo and lensed in this hotly vivid, glam campaign by Mert & Marcus.
"I adore Brazilian women! They are strong and have such a positive attitude" explained Donatella Versace. "This collection is like a sparkle to me when Versace and the Brazilian women are meeting. It's perfection".
The highly-affordable Riachuelo pieces were modeled this week in Sao Paolo. This represents the first time Versace has teamed up with a Brazilian brand and the results are nothing less than electrifying!! In a Smart Sensuality woman move, the companies are donating R$1 million -- about $400,000 -- Associação de Assistência à Criança Deficiente (AACD), an NGO with the mission of helping disabled children and their families.