Playboy's entire office is moving to LA by May 2012. Created in 1953, Playboy has always been based in Chicago, Hugh Hefner's birthplace. Previously, only the company's publishing team was making the move.
It seems that Playboy has a thing for beaches, expressed in their new ad posted on The Gloss. No photographer credit is given and it may well just be a digital manipulation of many naked women into the Playboy logo, but the style is certainly that of American artist Spencer Tunick, who famously lensed about 5,200 naked people at Sydney's iconic Opera House in 2010.
Google searches about the ad are coming up empty, which is just another example of the digital world moving ahead of Playboy marketing and Publishing execs. Major websites are starting to drive conversation around the ad, and Playboy is mum. Perhaps Hef's team is busy packing boxes, preparing for the big move and unable to multitask.
Bring in the women Hef. Playboy's most recent PR disaster was the early release of the Lindsay Lohan Marilyn Monroe photos by Yu Tsai.
Spencer Tunick's Nude Installations
The Gloss expresses a dislike of the Playboy ad -- or a feeling of discomfort -- reflecting that the women look like ants. This quality pervades most of Tunick's work. The controversial photographer has been arrested countless times, hosting installations around the world.
Writing about the Sydney event, Anne said:
Straight and gay participants — including one pregnant woman who postponed her C-section by hours to join the event — expressed the nonsexual nature of the event, while emphasizing its ‘tribal’, humanist vibe.
‘Tribal’ is a bit like ‘sensual’ in that the word implies ‘natural’ which is forbidden and disgusting, according to the patriarchy. The sometimes naked Indians of America and the Latin American women who greeted Columbus with flowers had to be ‘civilized’ by religion — as an example.
In particular, this loathing of the human body and our physicality has haunted — and I argue militarized — societies in its path.
The Israelis -- who are having massive social conservatives issues of their own with modestly-dressed, eight-year-old girls being called 'prostitutes' on their way to school -- used Tunick for a uniquely ambitious photographic project in late 2011.
Spencer Tunick @ Dead Sea